One only need go to the Bush-Pinochet '04 homepage to see just how desperate the campaign's become. The president's picture is nowhere to be found. Kerry's picture, on the other hand, appears three times.
The word "Bush" is printed fourteen times: six as a part of the campaign's name, "Bush-Cheney 04;" three times as Laura Bush's last name; once as the email domain name; and six times referring to the President--six also being the number of times Kerry's name is printed.
It's obvious that the campaign has forsaken any attempt to sell Bush on his own merits--indeed, given the complete absence of Bush photos, one could surmise that they've concluded that he's becoming a liability to the campaign. Kerry attacks are virtually all they have left.
That's called desperation.